Hot Cut
Branding
![](http://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Logo_Animation.gif)
Proposed route for a street food restaurant in Golders Green, specialised in juicy grilled sandwiches and meat cuts.
Just a line divides it from the ordinary, a very simple product that becomes special without trying so hard.
Simplicity is its mark, from the tone of voice to image treatment and colour palette, with just a little cut .
![](https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Posters.jpg 1858w, https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Posters-300x200.jpg 300w, https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Posters-768x511.jpg 768w, https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Posters-1024x681.jpg 1024w)
![](https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Box.jpg 1920w, https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Box-300x240.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Box-768x615.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Box-1024x820.jpg 1024w)
![](https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Sticker.jpg 1920w, https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Sticker-300x240.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Sticker-768x615.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/HotCut_Sticker-1024x820.jpg 1024w)
![](https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Bags_Bottom.jpg 2560w, https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Bags_Bottom-300x94.jpg 300w, https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Bags_Bottom-768x240.jpg 768w, https://gabrielemo.com/wp-content/uploads/2020/01/HotCut_Bags_Bottom-1024x320.jpg 1024w)