Branding • Print

PITA is a well known North London fast food institution that was looking to move venue and also move its brand to the next level.


PITA’s brand . is not just about the freshness of the ingredients but also the power it puts in your hand to create your own lunch. The challenge was to create a sense of “street food market” in the heart of North London to make the whole brand more approachable to an audience that encompasses everything from office workers looking for lunch, friends grabbing a bite together, and families sitting down for a relaxing end of the day meal.

A rough style throughout print

I can smell a memory. Flying back years and miles I will land in a noisy market, surrounded by friendly voices coming from a distant past.


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