Pita
Branding • Print
PITA is a well known North London fast food institution that was looking to move venue and also move its brand to the next level.
![](https://gabrielemo.com/wp-content/uploads/2019/10/Outside.jpg 2278w, https://gabrielemo.com/wp-content/uploads/2019/10/Outside-300x164.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/Outside-768x419.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/Outside-1024x558.jpg 1024w)
![](https://gabrielemo.com/wp-content/uploads/2019/10/Interior.jpg 2278w, https://gabrielemo.com/wp-content/uploads/2019/10/Interior-300x164.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/Interior-768x419.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/Interior-1024x558.jpg 1024w)
![](https://gabrielemo.com/wp-content/uploads/2019/10/PITA_Menu_WhiteBG-1024x768.jpg 1024w, https://gabrielemo.com/wp-content/uploads/2019/10/PITA_Menu_WhiteBG-300x225.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/PITA_Menu_WhiteBG-768x576.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/PITA_Menu_WhiteBG.jpg 1300w)
Challenge
PITA’s brand . is not just about the freshness of the ingredients but also the power it puts in your hand to create your own lunch. The challenge was to create a sense of “street food market” in the heart of North London to make the whole brand more approachable to an audience that encompasses everything from office workers looking for lunch, friends grabbing a bite together, and families sitting down for a relaxing end of the day meal.
![](https://gabrielemo.com/wp-content/uploads/2019/10/Logo_Card.jpg 1216w, https://gabrielemo.com/wp-content/uploads/2019/10/Logo_Card-300x164.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/Logo_Card-768x419.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/Logo_Card-1024x559.jpg 1024w)
![](https://gabrielemo.com/wp-content/uploads/2019/10/Table_food.jpg 2560w, https://gabrielemo.com/wp-content/uploads/2019/10/Table_food-300x94.jpg 300w, https://gabrielemo.com/wp-content/uploads/2019/10/Table_food-768x240.jpg 768w, https://gabrielemo.com/wp-content/uploads/2019/10/Table_food-1024x320.jpg 1024w)