Yaki Yaki
Branding • Illustration • Interactive animation
Challenge
How can we explain to kids that smelly Brussels sprouts are better than they appear? How difficult is it to convince them to eat their five servings of fruits and vegetables each day and to see healthy food as a tasty option? If you ask a parent this question, they might get emotional. If you can figure out the answer, you could become a hero!
How to act
“Engage” is the key word when working with kids. You can capture their attention by introducing structured and fun activities, which will allow you to convey important messages effectively. To encourage their participation, you need to create a connection between your world and theirs. This can be achieved through campaigns designed to resonate with both children and adults in different ways. As the kids walk around the neighborhood in teams, they will need to complete various tasks. Upon successfully completing each task, they will receive a bag containing some ingredients as a reward. Each branded bag will feature interesting information about the products inside to spark their curiosity. Along with the ingredients, they will also receive recipes so they can go home and cook with their parents.
Curiosity must be the driving force of the days, the sparkle that makes all gears move. May those who possess it hold on tight to it, and those who have lost it work hard to find it again.
Student project